Keramos reimagines ceramic shopping by curating pieces by ambiance instead of function. Immersive videos highlight each piece’s mood, helping buyers match ceramics to their interior style.
Branding Design
3D visual, 3D Motion, Logo, Brand Showcase
Website Display
Keramos defines ceramic aesthetics through four distinct moods—soft, curved, rough, and glassy. Each mood is visually represented throughout the website with carefully curated elements that reflect its unique character. When users hover over the navigation tabs, immersive motion visuals corresponding to each mood are showcased, creating an intuitive and atmospheric browsing experience.
Brand Design
Keramos’s brand identity is rooted in the physical qualities of ceramics. To emphasize these material characteristics, the brand incorporates 3D visuals that highlight the tactile nature of each piece. The conceptual pillars—softness, curvature, roughness, and clarity—form the foundation of its visual and experiential design language.
Brand Product
At Keramos, in addition to offering ceramics curated by each brand-defined mood, the brand also produces and sells graphic goods that express its visual identity. These items provide users with a richer, more immersive experience of the brand.
Design Identity
As material qualities like softness, curvature, roughness, and clarity are deeply embedded in the brand identity, the color palette was carefully selected to reflect and complement each of these moods in a more subdued tone. The logo design also intuitively emphasizes these tactile characteristics of ceramics, resulting in a visual identity that feels both authentic and material-driven.
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