Way Finding Design

Pratt Institute is a hub where diverse disciplines—from architecture to fashion—converge. The challenge was to create a wayfinding system that fosters a sense of belonging across these varied academic fields.

Searching for a common ground, I realized that "Painting" is the shared language of all Pratt students. Painting is an integral part of everyone's journey. Based on this insight, I developed a way-finding system centered around the concept of Painting to unify the campus experience.