An infographic capturing the hidden flow of global plastic waste exports and their impact on vulnerable recipient countries.
Campaign Design
Infographic, Motion Graphics, Infographic
Campaign Prints
These are the campaign’s primary printed materials. In particular, the infographic poster serves as a powerful persuasive tool, urging designers to reduce their plastic consumption. To further contextualize the issue, a booklet was developed to clearly and accessibly explain the global dynamics of plastic usage and export.
Promotion
As part of the campaign's outreach strategy, I designed a series of promotional posters and wall-mounted boards to be displayed around the Pratt Institute campus. These materials were developed to both visually convey the essence of the campaign and to raise awareness among passersby. By integrating consistent branding elements and clear messaging, the designs effectively communicate the campaign’s purpose while engaging viewers in a meaningful and informative way.
Digital Promotion
In today's media-driven digital landscape, effective digital promotion has become an essential component in amplifying the reach and impact of campaigns and brand messaging.
To engage a younger, design-conscious audience, I developed a series of visually compelling media assets optimized for platforms like Instagram and TikTok. These assets are tailored to convey the core message of the campaign with clarity and immediacy, while aligning with the fast-paced and visually driven nature of social media consumption.
Design Identity
The Tracing Plastic campaign utilizes highly attention-grabbing colors to capture the interest of young designers and a younger audience. The vibrant combination of green and purple creates a neo-futuristic atmosphere that resonates strongly with the digital-native generation, who are familiar with such bold visual aesthetics. This approach enhances the delivery of the campaign’s environmental message, making it more impactful and memorable.
Keramos