As Part of the campaign's outreach strategy, I created posters and wall-mounted boards across Pratt Institute to convey the campaign’s message with clear, consistent visuals.
In today's media-driven digital landscape, effective digital promotion has become an essential component in amplifying the reach and impact of campaigns and brand messaging. To engage a younger, design-conscious audience, I developed a series of visually compelling media assets optimized for platforms like Instagram and TikTok. These assets are tailored to convey the core message of the campaign with clarity and immediacy, while aligning with the fast-paced and visually driven nature of social media consumption.
The Tracing Plastic campaign utilizes highly attention-grabbing colors to capture the interest of young designers and a younger audience. The vibrant combination of green and purple creates a neo-futuristic atmosphere that resonates strongly with the digital-native generation, who are familiar with such bold visual aesthetics. This approach enhances the delivery of the campaign’s environmental message, making it more impactful and memorable.
